1055 E. Colorado Blvd, Suite 500Pasadena, CA 91106


1055 E. Colorado Blvd, Suite 500Pasadena, CA 91106

Squismallows

Illustration

Squishmallows
Squishmallows is a brand of stuffed toys launched by Kelly Toys Holdings LLC in 2017 inspired by similar plush toy designs from Japan. After Kelly Toys Holdings LLC was acquired by Jazwares in 2018 the Squishmallows plush toy line have expanded its character line and grew tremendously in popularity into an international phenomenon and collectability. Each Squishmallow character plush has a unique name and background story to create a personal expression or connection. Since its debut, Squishmallows have won numerous Toy of the Year awards and have by named the #1 Best Selling Toy.